Contest Period: June 4 – August 30
And the Winner Is… Unapologetically Jewish Contest Finale: Wednesday, September 10
Unapologetically Jewish, a national social media contest sponsored by Philadelphia Jewish Film and Media (PJFM), is aimed at finding and highlighting unabashed Jewish positivity on social media. This year’s NINE official finalists post on Instagram throughout summer 2025 for a chance at winning any of three cash prizes:
- Social Impact Award: 1st Place ($3,000)
- Social Impact Award: 2nd Place ($2,000)
- Audience Favorite Award ($1,000)
The contest culminates in the And the Winner Is… Unapologetically Jewish Contest Finale event and reception on Wednesday, September 10, as part of Digital Chutzpah 2025, PJFM’s 4th Jewish digital media festival, at the Weitzman National Museum of American Jewish History. During the event, the public interacts with the finalists, and THREE winners are announced.
Learn more about the finalists below and be sure to follow and engage with their Instagram this summer for some unapologetically Jewish content!
(The Social Impact Awards, 1st and 2nd place, are based on ERR (Engagement Rate by Reach). The Audience Favorite Award is decided by the public (digitally) from September 2-10.)